Principles
Operational rules that translate values and beliefs into concrete day-to-day behaviour. The bridge between abstract identity and actionable decisions. (Strategy as Infrastructure, Ch 4)
Why it matters
Principles are where the abstract becomes actionable. Values say what matters; beliefs state what is true; principles say what to do about it. They are almost universally missing from strategy foundations — organisations jump from values directly to strategy without the operational translation layer that makes values enforceable.
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