Our Story

About Stratafy

Building the strategic infrastructure for the AI era

The Problem We Set Out to Solve

Strategy execution has been broken for decades. We lived it firsthand.

50%

of projects fail to deliver their intended value

30%

of strategic value lost to misalignment between intent and action

We Lived This Problem

We started Stratafy because we experienced this firsthand—scaling two companies from founding teams to 80+ people and watching strategic alignment break down every time. The strategies that worked with 10 people failed with 50. By 80, the gap between what leadership intended and what teams executed became painfully visible.

Then AI Made It Worse

AI agents entered the picture—and the problem accelerated. These powerful systems could execute at unprecedented speed, but they had no way to understand what the organization was actually trying to achieve. Without strategic context, AI optimized for the wrong outcomes.

A New Kind of Infrastructure

We realized organizations needed a new kind of infrastructure: not for data, not for processes, but for strategy itself. A system that makes organizational intent accessible, actionable, and aligned—for both human teams and AI agents.

Stratafy is the system we wish we'd had.

Our Mission & Vision

Our Mission

To close the gap between organizational intent and execution—making strategy the shared infrastructure for humans and AI agents.

Our Vision

A world where every organization operates from a single source of strategic truth—where intent and action stay aligned, continuously, and strategy achieves 90%+ success rates.

Our Values

We express our values as tradeoffs—what we choose when we can't have both.

Problem Education over Solution Promotion

We help organizations understand why strategy fails before selling them a fix. Real change starts with awareness.

Continuous Alignment over Periodic Review

Annual planning cycles can't keep up with modern markets. Strategy must sense and adapt continuously.

First Principles over Best Practices

We question assumptions rather than copying what others do. Every organization's context is unique.

Infrastructure Mindset over Application Mindset

We build foundations that last, not features that fade. Strategy needs infrastructure, not just another app.

Clarity over Complexity

If it takes a consultant to explain, it won't get used. We make strategic alignment simpler, not harder.

Earned Trust over Assumed Authority

We prove value before asking for commitment. Every claim we make is backed by evidence.

Human Primacy over Pure Automation

AI suggests, humans approve. Technology amplifies human judgment—it doesn't replace it.

Our Journey

2013-2023

Scaling Two Companies

Our founder scaled two companies from founding member to 80+ people—Intarget (pan-African mobile advertising) and TROOP (Series B travel tech). Both journeys revealed the same pattern: strategic alignment breaks down as organizations grow.

2024

The Problem Becomes Clear

Watching AI projects fail not from technical issues but from strategic misalignment, we saw the execution gap becoming an AI alignment problem. A new category of tool was needed.

2025

Stratafy Founded

We began building the strategic operating system—infrastructure that makes organizational intent accessible to both humans and AI agents.

2026

Building Toward First Customers

Methodology v2.0 complete. Now focused on proving value with lighthouse customers and preparing for seed funding.

Meet the Founder

Leonard Cremer

Founder

Leonard has scaled two companies from founding member to 80+ people.

Intarget: He helped build a pan-African mobile advertising platform reaching 265 million subscribers across 33 countries.

TROOP: He was part of the founding team that grew to 92 employees and raised Series B funding.

Through both journeys, he experienced firsthand how strategic alignment breaks down as organizations scale—and he is building Stratafy to solve it.

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