Outbound Alignment
One of the five alignment lenses. The inside-out check: is what the outside world sees consistent with our actual strategic intent? (Strategy as Infrastructure, Ch 9)
Why it matters
Outbound alignment examines the gap between strategic intent and market-facing expression. If you’re pivoting to enterprise but your website still speaks to startups, that’s a finding. These gaps erode trust with customers, confuse candidates, and signal to competitors that the organisation is not yet committed to its stated direction. This is the lens that caught the Heartbeat → Morning Brief vocabulary drift on the Stratafy website.
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