Vanity Metrics
Activity-based KPIs (task completion rates, output volume, meeting counts) that mask a lack of strategic alignment.
Why it matters
Vanity metrics create the illusion of progress — teams appear busy and productive while the organisation drifts further from its strategic objectives. The antidote is alignment-based metrics that measure connection to intent, not just volume of activity.
Related terms
Learn more
Ready to turn these concepts into real infrastructure?
See how Stratafy makes every term on this page operational — from machine-readable strategy to continuous alignment.