Self-Populating World Model
The mechanism by which the world model stays current without requiring human decisions to update it. Source connectors read the organisation’s existing systems of record — codebases, financial systems, HR data, document repositories — and translate their outputs into structured strategic intelligence as a by-product of work. (Strategy as Infrastructure, Chs 5, 12)
Why it matters
This is arguably the most important single concept in the book. The shift from 'strategy as a document that people update' to 'strategy as a system that updates itself from the work the organisation is already doing' is not an incremental improvement — it is a category change. Source connectors read evidence that is harder to politically manage than self-reported status updates: a git commit either shipped or it didn’t, a financial transaction either landed or it didn’t.
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